Why are big companies paying more and more attention to social media as part of their overall marketing strategy?
It’s simple: you must advertise where the people are found.
Currently, there are millions of people you can reach through social media. In Zambia, that number represents over 60% of total internet users. Statics show that over 6 million Zambians access the internet.
Facebook is the biggest social media network.
It currently has over 2billion users worldwide.
What a huge number! No wonder marketers and business owners are using it more and more to find and connect with customers both locally and internationally.
I have used social media and Facebook in particular for more than 5 years for both my own business and my clients’ businesses to find, connect to and maintain customers.
I decided to write this book as a guide for beginners.
Read it and use it to help yourself and your business.
“Great book Susan! I have enjoyed the beginners guide for Facebook…I will use some tips to enhance my Facebook page….It is a great resource that I will recommend to my team.
Moving to the next one. ..I am on the second one which is equally interesting – Steps to finding and keeping more customers”
Dr Tasila Tembo-Pitters
Deputy Director Health Education – Ministry of Health