The Entrepreneur’s Dilemma
You have a great product or service. You just know that if more people knew about it, they would buy. The problem is they don’t know. When you advertise, some people call to ask about price but they don’t come back. Some buy but only once.
How do you deal with that?
What about those who show interest but are not buying? How do you follow up on them without looking like a bother?
These and other questions are what I have discussed in this book using several references, examples and my own experience.
This book is a re-write of my earlier book that was also talking about small business sales and marketing strategy.