Category Archives: Blog Posts

QnA: When Your Spouse or Family Don’t Support Your Business Dreams

black couple facing opposite drections

What do you do when your spouse or family don’t support your business dreams? A young lady at the university was telling me that her family doesn’t support her business ambitions. They feel she should just concentrate on her studies and she asked what I think. The conversation took me back to the days when […]

Are These 7 Financial Habits Hindering Your Small Business Growth?

What are your business financial habits? “Habits are important. Up to 90 percent of our everyday behavior is based on habit. Nearly all of what we do each day, every day, is simply habit.” Jack D. Hodge   If you are a business owner, you already have a way of handling each aspect of your business. […]

Highlights From The Regional Marketing Conference

susan mwenda-mulongoti photo

I was speaking at the Regional Marketing Conference Organized by the Zambia Insitute of Marketing. My presentation was titled: Getting the Edge over Your Competitors Using Information. I was highlighting the opportunities, challenges, strategies and best practices in using information to market and create value for customers.

7 Reasons Why Messenger Marketing Is Currently The Hottest Trend In Digital Marketing

We love sending messages via text, WhatsApp and messenger to our friends and colleagues. Now, according to Jay Abraham’s strategy of pre-eminence, our clients and customers are also our friends. Why not communicate with them the way we do with our friends? Enter Facebook messenger marketing. “I don’t know anyone who likes calling a business. […]