Author Archives: susan mwenda

7 Reasons Why Messenger Marketing Is Currently The Hottest Trend In Digital Marketing

We love sending messages via text, WhatsApp and messenger to our friends and colleagues. Now, according to Jay Abraham’s strategy of pre-eminence, our clients and customers are also our friends. Why not communicate with them the way we do with our friends? Enter Facebook messenger marketing. “I don’t know anyone who likes calling a business. […]

The Sales and Marketing ROBOTS have arrived. Are you excited or concerned?

In the Zambian Marketer magazine issue # 30 on page 9, Mr. Dennis Ndhlovu wrote an article titled: Digital age a boost and not a threat to the marketing profession. He went on to reference a question which he said was long overdue: does the digital age reduce the importance of the traditional marketer?(question paraphrased) […]

Your Success Will Disrupt Some of Your Relationships

  Even as I talk about new business ideas Even as I talk about small business growth strategy Or sales and marketing strategy and how to get more sales There are people here, both men and women ,who are afraid of pursuing that growth Not because of fear of failure, but fear of success. Trust […]